The Essential Direct Marketer's Bookshelf

For all the business books that get published, precious few are both good, and about direct marketing.

Here are nine of the better titles from my bookshelf. Buy the ones you don't have. If you know of some others, fax me their titles so I can read them.

Direct mail copy that sells! and, on the Art of Writing Copy, both by Herschell Gordon Lewis.

The Complete Database Marketer, Arthur M. Hughes.

Successful Direct Marketing Methods, by Bob Stone.

Tested Advertising Methods, by John Caples.

Building A Mail Order Business, William A. Cohen.

Selling Your Services, Robert Bly (No, not the Iron John, new age tosser!)

Maximarketing and The Great Marketing Turnaround, both by Stan Rapp and Tom Collins.